Entry
Marketing audit
You want clarity before you invest.
Positioning, channels, numbers and setup. You get a clear picture of where you stand and a prioritized plan for the next six months.
Marketing leadership, from strategy to execution.
Brand, go-to-market and creative direction for tech products. For scale-ups that are growing but don't have a CMO yet. Often US products launching in Europe, or the other way round. With taste and judgment, because output alone is cheap thanks to AI.
Brands we have worked for
- Audi
- Porsche
- Mozilla
- Firefox
- BMW
- Philip Morris
- HypoVereinsbank
- Mercedes-Benz
Who we work with
Three situations where we come in.
The product is ready, the customers are missing. A launch or a new market, a US scale-up starting in Europe, or the other way round.
No budget for a full-time CMO, but expectations as if there were one.
Marketing is running but not delivering. You need someone who has done this before.
Not for: companies that already have a marketing lead and just need more hands. Pure performance mandates. Mass-market products competing on price.
Three ways to work with us
Audit, Project, CMO
Project
Brand and go-to-market
New product, new market or new brand.
Positioning, messaging, channels, brand, campaign, launch. We build the strategy and execute it.
Ongoing
Fractional or interim CMO
You need marketing leadership in the company.
Goals, budget, team, agencies, priorities. Fractional at one to three days a week, or full time as interim. You work with Tobias, not an account manager.
How we work
Output is cheap now. Deciding what's good is not.
With AI, a small team delivers what used to take a department. What AI doesn't deliver is taste: knowing what stays and what goes, so the result looks made, not generated. That's creative direction, and that's the part Tobias does himself.
Leingruber Consulting is run by Tobias Leingruber. For every engagement we assemble a small team of specialists from our network. Strategy and execution shape each other: we don't write plans we couldn't build ourselves. Tobias stays responsible for the result from the first call to the last delivery.
Across the Atlantic
You only see the differences if you know both sides.
Crossing the Atlantic fails more often on culture than on product. The differences are subtle: “mobility” sounds like the future in Germany and like a walker in the US. Knowing both sides means catching that before the trademark is filed.
We have launched in both directions: Audi on demand in the US and UK, run from Munich, Firefox from Silicon Valley to Germany, Bantam Tools as interim marketing lead in New York.
Many years in the US market and in Silicon Valley. Based in Munich.
Audi 2016 to 2019
Audi on demand, USA
Led go-to-market strategy and implementation of two vehicle on demand services for the US market.
Mozilla 2010 to 2013
Firefox for Android launch, Germany
Implemented global brand and product campaigns in Germany.
Bantam Tools 2024
Bantam Tools, New York, interim marketing lead
Led marketing from strategy to execution for a CNC machine manufacturer in New York.
Selected work
Marketing tech products since 2010.
Audi 2017 to 2019
Audi on demand, UK
Led the go-to-market launch of the Audi vehicle on demand service in the UK.
Launched in more than 10 cities.
Achiefers 2025 to 2026
Achiefers brand campaign
Creation and implementation of the “heros” brand campaign for the go-to-market of an HR consulting firm.
Brand campaign from concept to production.
Mozilla 2025 to 2026
Mozilla Alumni brand launch
Brand creation and marketing production for the launch of the Mozilla Alumni initiative.
Brand built from zero, launched globally.
Mozilla 2012 to 2013
Firefox OS launch campaign
Implemented brand and community marketing campaigns for the launch of a smartphone operating system.
Mozilla 2010 to 2013
Mozilla Labs developer marketing
Led developer engagement like demo events and coding competitions at the innovation lab of Mozilla Firefox.
Porsche 2016
Porsche Store mobile experiences
Created smartphone experiences for Porsche's globally touring pop-up stores.
Le Camping 2010
Le Camping start-up accelerator, France
Created the brand and implemented marketing activities for a Google-backed start-up accelerator in Paris.
Inradius 2015 to 2017
Inradius, mobile ad experiences
Co-founded a venture capital backed company for local brand experiences on smartphones.
AireGAN 2021
AireGAN, AI-designed sneakers
Co-created the first sneakers designed by machine learning.
About
Tobias Leingruber
Tobias Leingruber runs Leingruber Consulting with fifteen years of experience in marketing tech products, from Silicon Valley to Munich. An artist and a nerd at heart, a designer by training, a marketing leader by profession.
AudiNine years at Audi Business Innovation, the in-house consulting unit for global Audi marketing. Four of them advising the Global CMO of AUDI AG.
MozillaFour years at Mozilla Firefox in Silicon Valley. Building brands and campaigns, including Firefox OS.
FounderCo-founded three companies, one of them VC-backed. Self-employed in marketing and tech since 2000, full time with Leingruber Consulting since 2025.
EducationDiploma in communication design. MBA in Innovation, Technical University Munich and UC Berkeley.
AIGenerative AI in production since 2021, starting with AireGAN, the first machine learning designed sneakers.
ArtMedia artist, exhibited at Ars Electronica, ZKM Karlsruhe, Transmediale and Gray Area San Francisco. Covered by The New York Times, Arte and ZDF. Speaker and guest lecturer at more than 80 occasions.
Talks, press and art projects at leingruber.com.
“Tobias' energy, his enthusiasm and creativity and his drive to deliver the best possible results are unmatched.”
Pascal Finette, entrepreneur. Previously in leadership roles at Google, eBay, Mozilla and Singularity University.Questions
Good to know.
What does it cost?
The marketing audit starts at 3,000 EUR as a fixed price. Projects and retainers are priced by scope. You get a written proposal with a fixed number after the first call.
Are you available right now?
We work with a small number of clients at a time, currently five. Ask about the next open slot; we will tell you plainly if we cannot start when you need us.
Remote or on site?
Mostly remote, with regular days on site when it helps. We are based at Werk1 in Munich and have worked with US teams for most of the last fifteen years. German and English, both as working languages.
Is there a minimum term?
The audit has none. A fractional CMO engagement runs six months minimum, because marketing leadership takes that long to show results. Interim roles are fixed term by agreement.
Get in touch
Let's talk about your marketing.
A first call takes 30 minutes. You describe where you stand, we tell you what we would do and whether we are the right partner for it.